The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
- ISBN-10
- 0749467568
- ISBN-13
- 9780749467562
- Category
- Business & Economics
- Pages
- 376
- Language
- English
- Published
- 2012-05-03
- Publisher
- Kogan Page Publishers
- Author
- Adam Jolly
Description
When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.
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Other editions
-
- 2015-07-03
- 208 pages
- Ebook
- Kogan Page Publishers
-
- 2007
- - pages
- Paperback
- Kogan Page Publishers
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