Direct Marketing in Practice
- ISBN-10
- 0750624280
- ISBN-13
- 9780750624282
- Category
- Business & Economics
- Pages
- 348
- Language
- English
- Published
- 2002
- Publisher
- Routledge
- Authors
- Matthew Housden, Brian Thomas
Description
With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.
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