Marketing Fundamentals, 2001-2002
- ISBN-10
- 0750653051
- ISBN-13
- 9780750653053
- Category
- Marketing
- Pages
- 384
- Language
- English
- Published
- 2001-01-01
- Publisher
- Butterworth-Heinemann
- Authors
- Ruth Ashford, Frank Withey, Geoffrey A. Lancaster
Description
'Marketing Fundamentals 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Fundamentals module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. co-written by the CIM Senior Examiner for the Marketing Fundamentals module completely revised and updated to fit in with CIM Marketing Fundamentals syllabus officially endorsed by the CIM
Get the book
Similar books
-
Fundamentals and Practice of Marketing
By Adrian Mackay, John WilmshurstAs an example of the kind of question arising here, a small manufacturer might, from some points of view, be glad to sell his entire output to Marks 8: Spencer's or Halford's, for it would relieve him of many problems.
-
Key Indicators of the Labour Market, 2001-2002
By International Labour OfficeInternational Labour Office. Year Note No. 2000 2001 1991 1995 1996 1997 1998 1999 2000 2001 1995 1996 1997 1998 1999 2000 2001 1995 1996 1997 1998 1999 2000 2001 1995 1996 1997 1998 1999 2000 2001 1995 1996 1997 1998 1999 2000 2001 ...
-
FUNDAMENTAL ECONOMICS – Volume I
By John M. Gowdy, Mukul Majumdar, Ian WillsThe distinctive element of this model is that all of these trades take place on the same market at the same date, prior to any real activity. ... buys consumption deliverable in 2001, 2002, 2003, 2004, ... 2025, on the currently ...
-
Volatility in the Natural Gas Market: The Impact of High Natural Gas Prices on American Consumers : Hearing Before the...
By United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on InvestigationsVolatility in the Natural Gas Market: The Impact of High Natural Gas Prices on American Consumers : Hearing Before the...
-
Fundamentals of Investment Management
By V.K.BhallaFor the students of Management, Commerce, Professional Course of CA, CS, ICWA and Professionals of Financial Institutions. _ Thirteen chapters on current major areas have been added to provide exhaustive coverage on recent changes in the ...
-
Fisher Investments on Energy
By Fisher Investments, Andrew Teufel, Aaron Azelton... 00 l 1995 1996 199 199 1999 2000 2001 2002 2003 2004 2005 2006 2007 NATURAL GAS MARKET FUNDAMENTALS As mentioned in previous chapters, the natural gas market is not as global as oil due to difficulties in shipping supplies overseas.
-
Excessive Speculation in the Natural Gas Market: Hearing Before the Permanent Subcommittee on Investigations of the Committee on Homeland Security...
By United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on InvestigationsExcessive Speculation in the Natural Gas Market: Hearing Before the Permanent Subcommittee on Investigations of the Committee on Homeland Security...
-
Exchange-Traded Funds: Investment Practices and Tactical Approaches
By A. Seddik Meziani400 350 300 250 200 150 100 50 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Fig. ... Fundamental ETFs did not appear until 2003, when they accounted for two of the five smart-beta ETFs issued.
-
Dominican Republic: Staff Report for the 2009 Article IV Consultation and Request for a Stand-By Arrangement; Supplement to the Staff...
By International Monetary Fund60 50 2000 2001 2002 2003 2004 2005 2006 2007 2008 130 Market share. While the Dominican Republic has lost market share to ... These models and other analysis suggest that the exchange rate is broadly in line with macro-fundamentals.
-
Energy Speculation: Is Greater Regulation Necessary to Stop Price Manipulation? : Hearing Before the Subcommittee on Oversight and Investigations of...
By United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and InvestigationsEnergy Speculation: Is Greater Regulation Necessary to Stop Price Manipulation? : Hearing Before the Subcommittee on Oversight and Investigations of...