Handbook of CRM: Achieving Excellence in Customer Management

Handbook of CRM: Achieving Excellence in Customer Management
ISBN-10
0750664371
ISBN-13
9780750664370
Category
Business & Economics
Pages
438
Language
English
Published
2006
Publisher
Routledge
Author
Adrian Payne

Description

Adrian Payne offers a holistic strategic approach to managing customer relationships to increase shareholder value. His focus is on achieving an understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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