Marketing Fundamentals
- ISBN-10
- 0750680075
- ISBN-13
- 9780750680073
- Series
- Marketing Fundamentals
- Category
- Business & Economics
- Pages
- 382
- Language
- English
- Published
- 2006
- Publisher
- Routledge
- Authors
- Geoff Lancaster, Frank Withey
Description
"Butterworth-Heinemann's 2006/07 CIM Coursebooks are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course! Reviewed and approved by The Chartered Institute of Marketing; written by experts in the field to guide you through the syllabus; each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory; contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam." - back cover.
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