Data Mining and Market Intelligence for Optimal Marketing Returns
- ISBN-10
- 0750682345
- ISBN-13
- 9780750682343
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2008
- Publisher
- Routledge
- Authors
- Susan Chiu, Domingo Tavella
Description
Shows how marketing research and data mining techniques will boost return on investment.
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Other editions
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- 2008-06-20
- 296 pages
- Ebook
- Routledge
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