Strategic Marketing Decisions 2007-2008

ISBN-10: 0750684151
ISBN-13: 9780750684156
Category: Business & Economics
Pages: 307
Language: English
Published: 2007
Publisher: Routledge
Authors: Robin Lowe, Isobel Doole

Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing Decisions module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Get the book

Similar books

Marketing Plan for the Launch of Traveladviser.net
By Thomas Punzel
This market is hotly contested and changing rapidly. This is especially the case with regards to social and community platforms like Facebook or MySpace.
Strategic Marketing in Practice 2007-2008
By Ashok Ranchhod, Ebi Marandi
They include Research and analysis Strategic marketing and planning Brand management Implementing marketing programmes Measuring effectiveness Managing marketing teams. o o o o o o It goes without saying that strategic marketing ...
Marketing Planning 2007-2008
By Karen Beamish, Ruth Ashford
Porter's. Five. Forces. –. competitive. analysis. It is imperative for you as a marketer to have a clear understanding not just of your competitor, but of the nature of the competitive environment, particularly if you are to succeed in ...
Marketing Communications 2007-2008
By Chris Fill, Graham Hughes
Using appropriate criteria, compare and contrast the effectiveness of the following two promotional tools: sales promotions and ... References Brassington, F. and Pettitt, S. (2000) Principles ofMarketing, Harlow: Pearson Education.
Marketing Fundamentals 2007-2008
By Geoff Lancaster, Frank Withey
Dibb, S., Simkin, L., Pride, W. and Ferrell, O.C. (2005) Marketing Concepts and Strategies, 4th European edition, Houghton Mifflin Chapters 1 and 22. Kotler, P. (2005) Marketing Management, 12th edition, Prentice Hall Chapter 1.
Marketing in Practice 2007-2008
By Tony Curtis
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Marketing Management in Practice 2007-2008
By John Williams, Tony Curtis
Direct Marketing – This refers to the sales and promotion technique in which the promotional materials are delivered ... Unit 8 in the Managing Marketing Relationships in the Marketing Planning 2007–2008 book ( Beamish, K and Ashford, ...
Momentum Trading on the Indian Stock Market
By Gagari Chakrabarti, Chitrakalpa Sen
The study, while exploring the presence and nature of momentum trading on the Indian stock market in recent years, seeks to relate it to significant structural breaks in the Indian or global economy.
Analysis and Evaluation 2007-2008
By Wendy Lomax, Adam Raman
Once we have the relevant information we can move to implementing the strategy. It is particularly important for organizations aiming to have a strong market orientation that emphasis is given to coordination between functions.
Managing Marketing Performance 2007-2008
By Roger Palmer, Helen Meek, Richard Meek
individuals and teams throughout the organization. This was because individual performance is enhanced and the process fosters the development of a more functionally integrated organization (Carson, 2006).