Influencer Marketing: Who Really Influences Your Customers?
- ISBN-10
- 0750686006
- ISBN-13
- 9780750686006
- Category
- Business & Economics
- Pages
- 252
- Language
- English
- Published
- 2008
- Publisher
- Routledge
- Authors
- Duncan Brown, Nick Hayes
Description
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
Get the book
Other editions
-
- 2020-11-30
- 310 pages
- Ebook
- Routledge
-
- 2019-12-25
- 152 pages
- Paperback
- Independently Published
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