CIM Professional Certificate in Marketing, for Exams in 2008: Marketing essentials : study text
- ISBN-10
- 0751748625
- ISBN-13
- 9780751748628
- Category
- Marketing
- Pages
- 204
- Language
- English
- Published
- 2008
- Author
- Kate Machattie
Get the book
Other editions
-
- 2008
- - pages
- Paperback
- -
-
- 2008
- 230 pages
- Paperback
- -
Similar books
-
CIM Professional Diploma in Marketing, for Exams in December 2008 and June 2009: Marketing management in practice. Paper 8
CIM Professional Diploma in Marketing, for Exams in December 2008 and June 2009: Marketing management in practice. Paper 8
-
CIM Professional Post-Graduate Diploma in Marketing, for Exams in December 2008 and June 2009
By BPP Learning MediaCIM Professional Post-Graduate Diploma in Marketing, for Exams in December 2008 and June 2009
-
Marketing Fundamentals 2007-2008
By Geoff Lancaster, Frank WitheyDibb, S., Simkin, L., Pride, W. and Ferrell, O.C. (2005) Marketing Concepts and Strategies, 4th European edition, Houghton Mifflin Chapters 1 and 22. Kotler, P. (2005) Marketing Management, 12th edition, Prentice Hall Chapter 1.
-
CIM Coursebook Introductory Certificate in Marketing
By David Harris, Neil BottenEach chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ...
-
The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
By Robin Lowe, Isobel DooleWhile there are many different approaches to the making of strategic decisions to formulate and develop a strategy, the two we will discuss in this unit are the rational formal approach and the emergent strategy approach.
-
Marketing Communications 2007-2008
By Chris Fill, Graham HughesUsing appropriate criteria, compare and contrast the effectiveness of the following two promotional tools: sales promotions and ... References Brassington, F. and Pettitt, S. (2000) Principles ofMarketing, Harlow: Pearson Education.
-
Cim - (1-4) Professional Certificate in Marketing
By Claire Wright, Kate Machattie, Kellie VincentCim - (1-4) Professional Certificate in Marketing
-
Introductory Certificate in Marketing
By David Harris, Neil BottenEach chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ...
-
CIM Coursebook 06/07 Marketing Environment
By Mike OldroydElsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success.
-
Marketing Management in Practice 2007-2008
By John Williams, Tony CurtisDirect Marketing – This refers to the sales and promotion technique in which the promotional materials are delivered ... Unit 8 in the Managing Marketing Relationships in the Marketing Planning 2007–2008 book ( Beamish, K and Ashford, ...