In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape.
... Science (San Francisco: Chandler Publishing Company, 1964). For an exposition of the nature and advantages of theories formulated as sets of systematic and linked axiomatic propositions, see George Caspar Homans, ...
Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future.
Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Focused in its approach and comprehensive in its coverage, this is the textbook of choice for mass communication and media studies students.
This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize.
The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.
People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media ...
In a follow-up piece of research, Donahue, Tichenor, and Olien (1975) found that the knowledge gap declines when an issue has a strong local impact and when there is conflict in a community – for example, a community that becomes home ...
This book offers the following features: Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed ...
The book is grounded in the traditions and rules of law but also contains fresh facts and relevant examples that keep readers engaged.