Integrated Brand Promotion Management: Text, Cases, and Exercises
- ISBN-10
- 0757577911
- ISBN-13
- 9780757577918
- Category
- Advertising
- Pages
- 594
- Language
- English
- Published
- 2012-01-09
- Authors
- John H. Murphy, Isabella C. M. Cunningham, Liza S. Delewis
Description
Integrated Brand Promotion Management: Text, Cases, and Exercises
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