Cultural Metaphors: Readings, Research Translations, and Commentary
- ISBN-10
- 0761913378
- ISBN-13
- 9780761913375
- Category
- Business & Economics
- Pages
- 262
- Language
- English
- Published
- 2001
- Publisher
- SAGE
- Author
- Martin J. Gannon
Description
The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum games are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications."--BOOK JACKET.
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