Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

ISBN-10: 0761918523
ISBN-13: 9780761918523
Category: Language Arts & Disciplines / Communication Studies
Pages: 295
Language: English
Published: 2000-03-21
Publisher: SAGE Publications
Author: Arthur Asa Berger

Description

Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

Get the book

Other editions

Media and Communication Research: An Introduction to Qualitative and Quantitative...
- 2000-03-21
- 295 pages
- Paperback
- SAGE

Similar books

Interaction between Parents and Children
By Laura Stafford, Cherie L. Bayer
Quadrant II ( control - love ) contains a complex and conflicted set of parental attitudes and behaviors ” ( Maccoby & Martin , 1983 , p . 45 ) . It is a pattern of positive involvement but possessive maternal behavior .
New Foundations for a Science of Text and Discourse: Cognition, Communication, and the Freedom of Access to Knowledge and Society
By Robert De Beaugrande
Cognition, Communication, and the Freedom of Access to Knowledge and Society Robert De Beaugrande. Hall , Stuart , Chas Critcher , Tony Jefferson , John Clarke , & Brian Roberts . 1978 . Policing the Crisis : Mugging , the State ...
Rethinking Communication: Volume 1: Paradigm Issues
By International Communication Association
... 177 Nakano , O. , 177 Neubauer , D. , 15 Neuman , W. , 230 , 231 Neurath , O. , 224 Newton , I. , 24 , 136 Nielson , K. , 104 , 122 Nisbett , R. , 132 , 134 Noble , D. , 193 , 196 Nohrstedt , S. , 31 , 32 , 34 , 38 Nordenstreng ...
From Millwrights to Shipwrights to the Twenty-first Century: Explorations in a History of Technical Communication in the United States
By R. John Brockmann
The millwrights ' and millers ' resistance to Evans's message was so great that their first recorded reaction was : “ It will not do ! it cannot do !! it is impossible that it should do !!! " 9 Nevertheless , Evans persisted in his ...
Communicating in the Classroom
By Kathleen M. Kougl
Suggested Reading Among Schoolchildren by Tracy Kidder . Boston : Houghton Mifflin , 1989 . Life in Mrs. Zajac's fifth grade class in Holyoke . Massachusetts , is reported by Tracy Kidder , who spent a year observing the class .
Guide to the Silent Years of American Cinema
By Donald McCaffrey, Christophe P. Jacobs
Silent film's most complete reference guide, focusing on American actors, directors, and screenwriters, with an emphasis on the 1910's through the 1920s.
Media Logic
By David L. Altheide, Robert P. Snow
... 14 Roscho, B., 82, 251 Rosenblum, B., 96, 251 Rosengren, K., 90, 251 Roszak, T., 206 Rote, K., 58 Roth, W., 143, 147-148 Rourke, F., 142, 251 Rozelle, P., 223, 228 RTNDA, 99 Rubin, J., 244 Sachs, C, 14, 251 Sachsman, D., 251 Safire, ...
Queer Girls and Popular Culture: Reading, Resisting, and Creating Media
By Susan Driver
Camp is a tender feeling Susan Sontag , “ Notes on Camp ” I personally think , that if you're a queer girl , you better have a damn good sense of humor , otherwise you're gonna get shit on a lot more . Marnie , age 17 Most of the queer ...
List of cartoons ;The Hype About Texting ;How Weird is Texting? ;What is Distinctive About it? ;Why do They do...
By David Crystal
Gartner, the industry analysts, predict the total will reach 2.4 trillion by 2010.3 Given the lucrative nature of the business, a slowdown is inconceivable. Gartner reported that text messaging generated around 70 billion dollars of ...
Personality and Interpersonal Communication
By James C. McCroskey, John A. Daly
Wiemann , J. , Chen , V. , & Giles , H. ( 1986 , November ) . Beliefs about talk and silence in a cultural context . ... Nonverbal interaction . Beverly Hills , CA : Sage . Wigand , R. ( 1982 ) . Direct satellite broadcasting . In M ...