Brainstorming Reinvented: A Corporate Communications Guide to Ideation
- ISBN-10
- 0761932704
- ISBN-13
- 9780761932703
- Category
- Business & Economics
- Pages
- 248
- Language
- English
- Published
- 2004-12-08
- Publisher
- SAGE
- Author
- Linda Conway Correll
Description
Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.
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