Communication Theory: Media, Technology and Society

Communication Theory: Media, Technology and Society
ISBN-10
076197069X
ISBN-13
9780761970699
Series
Communication Theory
Category
Language Arts & Disciplines / Communication Studies
Pages
255
Language
English
Published
2005-04-30
Publisher
SAGE Publications
Author
David Holmes

Description

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

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