Fundraising Basics: A Complete Guide
- ISBN-10
- 0763734462
- ISBN-13
- 9780763734466
- Category
- Business & Economics
- Pages
- 438
- Language
- English
- Published
- 2005
- Publisher
- Jones & Bartlett Learning
- Authors
- Barbara L. Ciconte, Jeanne Gerda Jacob
Description
The second edition of this best-selling book provides new and updated information that every beginning fundraiser or board member needs. Case studies and real-life examples provide practical guidance and an overview of the field while giving board members and development staff, managers, and directors a platform from which to operate their fundraising programs. This primer remains a must-have for anyone entering the fundraising or studying for the CFRE exam.
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