This easy-to-understand volume demystifies the field of statistics for the nonmathematically minded business manager. Simplified tables and graphs explain fundamentals. Readers also get some understanding of how statistics can be misused, and how to cut through the numbers to gain some understanding of a business's direction and prospects.
Understanding Business Statistics
"Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors.
We can use Torres and Briggs' (2007) published article to illustrate the application of this inverted triangle. These researchers conducted a quasi-experiment to test whether and how targeted marketing might be used to improve Hispanic ...
This allows future managers to know how to use and understand statistics. The text does this by using examples with real data that relate to the functional areas of business such as finance, accounting, and marketing.
The book maintains the level of rigor of a more conventional textbook in business statistics but uses a more streamlined and intuitive approach.
Understanding Business Statistics 1E Binder Ready Version All Access Pack
Understanding Business Statistics
Understandable Business Statistics
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-Instructor's resource guide and solutions manual.