Review of Marketing Research
- ISBN-10
- 0765613042
- ISBN-13
- 9780765613042
- Series
- Review of Marketing Research
- Category
- Business & Economics
- Pages
- 352
- Language
- English
- Published
- 2004-09-30
- Publisher
- M.E. Sharpe
- Author
- Naresh K. Malhotra
Description
The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoretically rigorous but that also offers richer detail, including literature reviews, empirical studies, and suggestions for future theory development.
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