In Pursuit of Prestige: Strategy and Competition in U.S. Higher Education
- ISBN-10
- 0765808293
- ISBN-13
- 9780765808295
- Series
- In Pursuit Of Prestige
- Category
- Business & Economics
- Pages
- 175
- Language
- English
- Published
- 2004-08
- Publisher
- Transaction Pub
- Authors
- Susan M. Gates, Charles Goldman, Anthony Brewer
Description
"The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusions draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology, In Pursuit of Prestige will be essential reading for anyone concerned with the future of higher education."--BOOK JACKET.
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Other editions
-
- 2002
- 175 pages
- Paperback
- Transaction Pub
-
- 2004
- 175 pages
- Ebook
- Transaction Publishers
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