Introducing Communication Theory: Analysis and Application

Introducing Communication Theory: Analysis and Application
ISBN-10
0767405226
ISBN-13
9780767405225
Category
Communication
Pages
478
Language
English
Published
2000
Publisher
McGraw-Hill Humanities, Social Sciences & World Languages
Authors
Lynn H. Turner, Richard L. West

Description

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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