Writing Cases

ISBN-10: 0771422709
ISBN-13: 9780771422706
Category: Business education
Pages: 190
Language: English
Published: 2001
Publisher: London, Ont. : Ivey Publishing, Richard Ivey School of Business
Authors: Richard Ivey School of Business, Michiel R. Leenders, Louise A. Mauffette-Leenders

Description

The fourth edition of this best seller sets a new milestone on how to write good cases quickly. Case writing is identified as a three-phase process, and the book guides the reader through each phase.

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