Law Firm Marketing: Successfully Promoting and Building Your Small Firm Or Solo Practice

Law Firm Marketing: Successfully Promoting and Building Your Small Firm Or Solo Practice
ISBN-10
0786301953
ISBN-13
9780786301959
Category
Business & Economics / General
Pages
184
Language
English
Published
1994
Publisher
Irwin Professional Pub.
Author
Daniel B. Kennedy

Description

Lawyers are finding that they must become more adept at marketing and selling their services in order to survive in a crowded marketplace. Law Firm Marketing gives sole practitioners and partners in small firms the strategies and tactics for marketing their practice that they never learned in law school.

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