Sold on Radio: Advertisers in the Golden Age of Broadcasting
- ISBN-10
- 0786451769
- ISBN-13
- 9780786451760
- Category
- Performing Arts
- Pages
- 332
- Language
- English
- Published
- 2008-09-18
- Publisher
- McFarland
- Author
- Jim Cox
Description
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Get the book
Similar books
-
The Business of American Theatre
By William GrangeScheurer, Timothy E. The Nineteenth Century and Tin Pan Alley. Bowling Green, OH: Bowling Green ... Timberlake, Craig. The Bishop of Broadway: The Life ...
-
Shooting Action Sports: The Ultimate Guide to Extreme Filmmaking
By Todd GrossmanDeal. with. Them. There«s one constant in the world of action sports, and that«sthe recurring issue with authority figures. The concernis justifiable when ...
-
Mycommunicationkit Student Access Code Card
By Bryan A Pearson, Pearson Education, Inc., Prentice Hall PearsonMycommunicationkit Student Access Code Card
-
Reframing Culture: The Case of the Vitagraph Quality Films
By William Uricchio, Roberta E. Pearson... Rare Books Room, and Ruth Senior and the staff, interlibrary loan, Pattee Library, Penn State; Elaine Burrows, Jackie Morris, Roger Holman, Markku Salmi ...
-
Star Trek and American Television
By Roberta Pearson, Máire Messenger DaviesWith the exception of the actors, the majority of the Star Trek production staff were male, except for the wardrobe staff whom we've mentioned.
-
Leadership in the Performing Arts
By Tobie S. SteinTodd of course has been leading the Roundabout since 1983 and, after many years at the helm, ... Notes 1 Terrence E. Deal and Allan A. Kennedy, Corporate.
-
The Complete Films of Alfred Hitchcock
By Robert A. Harris, Michael S. Lasky... and it took eight years to complete his four - picture deal . ... Money was no object Valli , Ann Todd , and Hitchcock during filming of The Paradine ...
-
Broadway Plays and Musicals: Descriptions and Essential Facts of More Than 14,000 Shows through 2007
By Thomas S. HischakMichael Todd's Peep Show [28 June 1950] musical revue by Bobby Clark, ... an emergency and the crew has to deal with the two women on board for some time, ...
-
Timberlake Wertenbaker Plays 1: New Anatomies; Grace of Mary Traverse; Our Country's Good; Love of a Nightingale; Three Birds Alighting...
By Timberlake WertenbakerNew Anatomies, Grace of Mary Traverse, Our Country's Good, Love of a Nightingale & Three Birds Alighting on a Field
-
The Ash Girl
By Timberlake WertenbakerIn this wondrous drama Timberlake Wertenbaker explores the beauty and terror inherent in growing up. The Ash Girl premiered at Birmingham Rep in 2001.