Consumers today are invested in reality-based media, such as reality television and social media, which in theory draw content from somewhere off-screen in our lived experience. This is seen as more "authentic" than the predominantly fictional media of the latter half of the 20th century. Yet much of reality TV and social media is known by both consumers and creators of content to be scripted or contrived. Addressing this problem deepens consumer engagement, as authenticity becomes a preoccupation driving the extension of a new media ethic of truth and savvy. This dynamic is key to understanding consumers' changing attitudes about the media they value. Reality TV, Facebook and YouTube have created a paradigm shift in the media landscape. Analyzing these three established platforms--all of which have a stake in the conversation about authenticity--this book sheds light on the complicated behaviors and choices of media consumers.
Traces the search for the elusive quality of authenticity in the music of the twentieth century, examining the roles of Kurt Cobain, John Lennon, Jimmie Rodgers, Donna Summer, Leadbelly, Neil Young, Moby, and other musicians while ...
Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and ...
Now you have the opportunity to achieve these exceptional results in an easy-to-read book format. The Authenticity Code™ tells the story of a fictional corporate vice president choosing a sales director from two talented protégés.
This book represents a series of snapshots of the space between fake and real, an exploration that quickly leads to the two attributes being entangled in contemporary attempts to generate genuine authenticity by replicating nostalgic ...
The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the ...
International bestselling author Andrew Potter brilliantly unpacks our modern obsession with authenticity.
Authentic Fakes explores the religious dimensions of American popular culture in unexpected places: baseball, the Human Genome Project, Coca-Cola, rock 'n' roll, the rhetoric of Ronald Reagan, the charisma of Jim Jones, Tupperware, and the ...
David Boyle guides us through the next big thing in Western living -- the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for...
This book has perfect timing. Dr. Sharon's new principles show how to find purpose and fulfillment in life. That is what The Authenticity Code is all about.
However, it feels telling that in Kelker and Brunhs's Faking Ancient Mesoamerica, the Grolier Codex gets six pages of discussion about just how it is fake, while other fakes are debunked succinctly in the space of a page or so.