Fables Of Abundance: A Cultural History Of Advertising In America
- ISBN-10
- 078672322X
- ISBN-13
- 9780786723225
- Category
- Social Science
- Pages
- 416
- Language
- English
- Published
- 1995-11-03
- Publisher
- Basic Books
- Author
- Jackson Lears
Description
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
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