Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbreaking examination of memetics--the new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. In memetic evolution, the "fittest ideas” are not always the truest or the most helpful, but the ones best at self replication.Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, "How did you do it?” thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their "fitness” as thought contagions.
Wijkman and Timberlake , Natural Disasters , 27 . 32. Wijkman and Timberlake , Natural Disasters , 49 . 33. Seager , New State of the Earth Atlas , 121 .
7. Sometimes the things that frighten you the most can be the biggest sources of strength. —Iris Timberlake or Most of us learn as we mature that strength.
28 It is therefore not difficult to reconcile Badiou«s references to historical ... On the one hand, Badiou«s major essays on Rancière all deal with the ...
Bayle offers a similar assessment in a letter to Minutoli: There has just been ... touchant la tran[s]substantiation, et leur conformité avec le calvinisme.
However, acceptance of the deal was driven in part by threats of worse to come should agreement ... see Northern Ireland (St Andrews Agreement) Act 2006, s.
Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable.
Take a tour through the mind of America's undiscovered philosopher: Pierce Timberlake. Swimmer in a Dark Sea is a dizzying ride through a dazzling array of profound concepts.
"This collection of works is ambitious, well documented, thoroughly—though not turgidly—referenced, and comprehensively indexed.
The essays in this volume deal with a wide variety of subjects - the essential distinction between the "ecofeminist" and the "ecofeminine," the link between violence and environmental exploitation, feminism's relationship to animal rights ...
6 Davies, Catharine Macaulay and Mercy Otis Warren, 228; Franklin Bowditch Dexter (ed.), The Literary Diary of Ezra Stiles (New York: C. Scribner's Sons, ...