Encyclopedia of Major Marketing Campaigns
- ISBN-10
- 078763042X
- ISBN-13
- 9780787630423
- Category
- Reference
- Pages
- 2063
- Language
- English
- Published
- 2000
- Publisher
- Gale Group
- Author
- Thomas Riggs
Description
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
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