Companies and Their Brands: L-Z
- ISBN-10
- 0787633313
- ISBN-13
- 9780787633318
- Series
- Companies and Their Brands
- Category
- Brand name products
- Pages
- 2719
- Language
- English
- Published
- 2000
- Author
- Linda Hall
Get the book
Other editions
-
- 2017
- 1892 pages
- Paperback
- -
-
- 2013
- 1439 pages
- Paperback
- -
-
- 2013
- 1472 pages
- Paperback
- -
Similar books
-
Overexposure of a Luxury Brand: Coach Inc.'s Distribution and Image Problem
By Karen Robson, Matthew WilsonCoach Inc. is a luxury fashion brand, primarily known for its women's handbags.
-
浪尖上的宝洁
By 达尔泽尔, 奥利加里欧本书讲述了165年前在美国俄亥俄洲的辛辛那提市,宝洁公司如何开创事业以及公司在这100多年里通过怎样的经营方式 ...
-
P&G品牌行銷密碼
By 戴维斯·戴尔, Davis DyerP&G品牌行銷密碼
-
Light & Natural Cookbook
By Hedi LevineOver 500 easy-to-cook, delicious, light and healthy recipes.
-
The Soul of the Corporation: How to Manage the Identity of Your Company
By Hamid Bouchikhi, John Robert Kimberly"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability.
-
Building Brands Interactively: Transforming Your Business for the Digital Economy
By Stewart Pearson, Sharma J KThe web and new information technologies have transformed the marketplace. It has created new mega-brands and put pressure on even the most solid traditional brand names. This book introduces new business models, structures and practices.
-
Die Integrität von Marke, Ware und Verpackung: Rechtsfragen des Markenartikelvertriebs in Frankreich und Deutschland
By Marc StuckelInternational Business Machines Corp. , Armonk , N.Y. , US Erf : Chow , William Wai - Chung , Tucson , Arizona 85748 , US ; Fennema , Alan August , Tucson , Arizona 85712 , US ; Kadlec , Ronald James , Boca Raton , Fl . 33481 , US G11C ...
-
Buy American: Who Owns what in the United States
By Annette DonohoCumberland Dickinson Salisbury Boston Fitchburg North Adams Taunton Adrian Benton Harbor Cheboygan Escanaba Houghton lonia Iron Mountain Marquette Sault Ste . Marie. KANSAS Atchinson Augusta Atchinson Daily Globe The Advertiser The ...
-
Bringing Products. Services and Brands to Market
By Louis W. Stern, Erin Anderson, Anne T. Coughlan"This book has been compiled as a companion reader to the course 'Products to market' offered by the Department of marketing, University of Otago"--Preface.
-
IMC: Using Advertising and Promotion to Build Brands
By Thomas R. DuncanTECHNOLOGY IN ACTION The Data Gold Mine The full - service brokerage firm Paine Webber learned the value of customer databases when , with the help of its advertising agency , Saatchi & Saatchi , it did a communication audit of its ...