Corporate Global Citizenship: Doing Business in the Public Eye

Corporate Global Citizenship: Doing Business in the Public Eye
ISBN-10
0787910953
ISBN-13
9780787910952
Category
Business & Economics
Pages
447
Language
English
Published
1997
Publisher
Lexington Books
Authors
Noel M. Tichy, Andrew R. McGill, Lynda St. Clair

Description

Thoroughly researched, this book is a cutting-edge study of how the world's largest multi-national corporations--such as American Express, Merck & Company and General Electric--create and implement programs that positively influence the communities in which they operate. In addition, the authors offer a penetrating look at the future prospects for global corporate citizenship initiative.

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