Corporate Global Citizenship: Doing Business in the Public Eye
- ISBN-10
- 0787910953
- ISBN-13
- 9780787910952
- Category
- Business & Economics
- Pages
- 447
- Language
- English
- Published
- 1997
- Publisher
- Lexington Books
- Authors
- Noel M. Tichy, Andrew R. McGill, Lynda St. Clair
Description
Thoroughly researched, this book is a cutting-edge study of how the world's largest multi-national corporations--such as American Express, Merck & Company and General Electric--create and implement programs that positively influence the communities in which they operate. In addition, the authors offer a penetrating look at the future prospects for global corporate citizenship initiative.
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