Building Your Direct Mail Program (The Excellence in Fund Raising Workbook Series)
- ISBN-10
- 0787955299
- ISBN-13
- 9780787955298
- Category
- Business & Economics
- Pages
- 112
- Language
- English
- Published
- 2001-04-09
- Publisher
- Jossey-Bass
- Author
- Gwyneth J. Lister
Description
In Building Your Direct Mail Program-the latest book in the Excellence in Fund Raising Workbook Series—Gwyneth J. Lister provides the tools to make direct mail programs as effective and efficient as possible.
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