Creativity at Work: Developing the Right Practices to Make Innovation Happen

Creativity at Work: Developing the Right Practices to Make Innovation Happen
ISBN-10
0787957259
ISBN-13
9780787957254
Category
Business & Economics
Pages
1
Language
English
Published
2002-08-14
Publisher
John Wiley & Sons
Authors
Jeff DeGraff, Katherine A. Lawrence

Description

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired results by developing the right practices * Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself

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