Wine, Food, and Tourism Marketing
- ISBN-10
- 0789001063
- ISBN-13
- 9780789001061
- Category
- Business & Economics
- Pages
- 176
- Language
- English
- Published
- 2003
- Publisher
- Routledge
- Author
- Colin Michael Hall
Description
Looking at contemporary practices and trends in food and wine tourism, this volume presents destination management planning and marketing initiatives that can be easily adapted and applied to a wider range of wine tourism settings.
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