Smoke Gets in Your Eyes: Branding and Design in Cigarette Packaging

Smoke Gets in Your Eyes: Branding and Design in Cigarette Packaging
ISBN-10
0789206404
ISBN-13
9780789206404
Series
Smoke Gets in Your Eyes
Category
Advertising
Language
English
Published
2000
Authors
Jana Martin, Michael Thibodeau

Description

For more than a hundred years, the well-heeled cigarette industry has hired some of the world's cleverest designers to make smoking appeal to as many different types of men and women in as many different cultures as possible. The result is compelling graphic design that employs a startling range of images, from beautiful ladies to skeletons, golden bats to butterflies, boots and blue jeans to top hats. This compendium of more than three hundred of the best international examples is an addictively entertaining resource for designers, typographers, commercial artists, and branding professionals, as well as collectors.

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