Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America
- ISBN-10
- 0791490335
- ISBN-13
- 9780791490334
- Category
- Sports & Recreation
- Pages
- 340
- Language
- English
- Published
- 2001-08-09
- Publisher
- State University of New York Press
- Author
- David L. Andrews
Description
Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace—foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
Get the book
Other editions
-
- 2001-08-16
- 301 pages
- Paperback
- SUNY Press
Similar books
-
Unbreakable: 50 Goals in 39 Games: Wayne Gretzky and the Story of Hockey's Greatest Record
By Mike Brophy, Todd DenaultInundated with offers, Gretzky's agent Gus Badali added Michael Barnett to Number ... took time to visit the set of the popular television show M*A*S*H, ...
-
A Season in Time: Super Mario, Killer, St. Patrick, the Great One, and the Unforgettable 1992-93 NHL Season
By Todd Denault... Roger Neilson formany years,”Olczyknow remembers, “and as soon asI stepped into the room he bluntly toldme that the trade had been Neil Smith'sdeal.
-
The Boston Red Sox Fan Book
By David S. Neft, Michael L. Neft, Bob CarrollBefore the deal could be completed , however , the player's union voiced its ... Todd Walker left as a free agent and was replaced by Mark Bellhorn ...
-
Sports Scandals
By Peter S. Finley, Laura L. Finley, Jeffrey FountainTODD BERTUZZI DISGRACES HOCKEY All-Star right-winger Todd Bertuzzi of the Vancouver Canucks lost ... The case generated a great deal of media attention.
-
Tales from the Montreal Canadiens Locker Room: A Collection of the Greatest Canadiens Stories Ever Told
By Robert S. LefebvreSubsequently, Savard and the team issued a standard “we will deal with this ... Describing the trade, Todd colorfully termed the blunder as “a full-scale ...
-
Fighting Irish: Legends, Lists, and Lore
By Karen Croake HeislerNineteen-year-old captain Al Fortin, who had been playing for Notre Dame for four years, blocked a field goal attempt to preserve the standoff.
-
NBA Coaches Playbook: Techniques, Tactics, and Teaching Points
By National Basketball Coaches AssociationThe special plays section, featuring many of the book's 450-plus Xs and Os diagrams, will be especially popular among coaches seeking the out-of-bounds and last-second plays that work when the game is on the line.
-
Pebble Beach: The Official Golf History
By Hotelling Neal Dost Joanne, Neal HotellingThere was a three-way tie at 85 with Mclaughlin, Kenneth Monteagle of San Francisco, and R. Walker Salisbury of Salt lake city, a four-time Utah amateur champion. an 18-hole playoff was required after the match play was finished. after ...
-
Driving with the Devil: Southern Moonshine, Detroit Wheels, and the Birth of NASCAR
By Neal Thompson... Franklin D., 18, 43,147,157 Roper, Jim, 289, 292, 293 Rose, Mauri, 184,204, 207 Rubirosa, Porfirio, 348 Rum, 55, 56 Russell, D.C. “Fat,” 200, 204, 205, 224, 277m Ruth, Babe, 7, 359 Salisbury, North Carolina, 107, 109 Samples, Eddie, ...
-
Team Spirit: Life and Leadership on One of the World's Toughest Yacht Races
By Brendan HallThe 2010 winner was 28-year-old Brendan Hall and his crew in Spirit of Australia.