Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume
- ISBN-10
- 0803114796
- ISBN-13
- 9780803114791
- Category
- Commercial products
- Pages
- 96
- Language
- English
- Published
- 1992
- Publisher
- ASTM International
- Author
- Louise S. Wu
Description
Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with
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