America's Corporate Art: The Studio Authorship of Hollywood Motion Pictures
- ISBN-10
- 0804778426
- ISBN-13
- 9780804778428
- Category
- Performing Arts
- Pages
- 400
- Language
- English
- Published
- 2012-01-11
- Publisher
- Stanford University Press
- Author
- Jerome Christensen
Description
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.
Get the book
Similar books
-
The Business of American Theatre
By William GrangeScheurer, Timothy E. The Nineteenth Century and Tin Pan Alley. Bowling Green, OH: Bowling Green ... Timberlake, Craig. The Bishop of Broadway: The Life ...
-
Shooting Action Sports: The Ultimate Guide to Extreme Filmmaking
By Todd GrossmanDeal. with. Them. There«s one constant in the world of action sports, and that«sthe recurring issue with authority figures. The concernis justifiable when ...
-
Mycommunicationkit Student Access Code Card
By Bryan A Pearson, Pearson Education, Inc., Prentice Hall PearsonMycommunicationkit Student Access Code Card
-
Reframing Culture: The Case of the Vitagraph Quality Films
By William Uricchio, Roberta E. Pearson... Rare Books Room, and Ruth Senior and the staff, interlibrary loan, Pattee Library, Penn State; Elaine Burrows, Jackie Morris, Roger Holman, Markku Salmi ...
-
Star Trek and American Television
By Roberta Pearson, Máire Messenger DaviesWith the exception of the actors, the majority of the Star Trek production staff were male, except for the wardrobe staff whom we've mentioned.
-
Leadership in the Performing Arts
By Tobie S. SteinTodd of course has been leading the Roundabout since 1983 and, after many years at the helm, ... Notes 1 Terrence E. Deal and Allan A. Kennedy, Corporate.
-
The Complete Films of Alfred Hitchcock
By Robert A. Harris, Michael S. Lasky... and it took eight years to complete his four - picture deal . ... Money was no object Valli , Ann Todd , and Hitchcock during filming of The Paradine ...
-
Broadway Plays and Musicals: Descriptions and Essential Facts of More Than 14,000 Shows through 2007
By Thomas S. HischakMichael Todd's Peep Show [28 June 1950] musical revue by Bobby Clark, ... an emergency and the crew has to deal with the two women on board for some time, ...
-
Timberlake Wertenbaker Plays 1: New Anatomies; Grace of Mary Traverse; Our Country's Good; Love of a Nightingale; Three Birds Alighting...
By Timberlake WertenbakerNew Anatomies, Grace of Mary Traverse, Our Country's Good, Love of a Nightingale & Three Birds Alighting on a Field
-
The Ash Girl
By Timberlake WertenbakerIn this wondrous drama Timberlake Wertenbaker explores the beauty and terror inherent in growing up. The Ash Girl premiered at Birmingham Rep in 2001.