Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
ISBN-10
0805094334
ISBN-13
9780805094336
Series
Blockbusters
Category
Business & Economics
Pages
321
Language
English
Published
2013-10-15
Publisher
Macmillan
Author
Anita Elberse

Description

Explains why the future of popular culture will revolve around increasingly bigger bets on entertainment products from movies and television shows to songs and books, offering insight into the big-ticket investment process and the role of digital technology.

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