Shopping for Identity: The Marketing of Ethnicity

Shopping for Identity: The Marketing of Ethnicity
ISBN-10
0805210938
ISBN-13
9780805210934
Category
Business & Economics
Pages
244
Language
English
Published
2000
Publisher
Random House Digital, Inc.
Author
Marilyn Halter

Description

An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.

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