Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
ISBN-10
0805842578
ISBN-13
9780805842579
Series
Mixed Media
Category
Mass media
Pages
229
Language
English
Published
2004
Publisher
Taylor & Francis
Authors
Thomas Harvey Bivins, Thomas H. Bivins

Description

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Media Studies
    By Henry J. Brown

    Media Studies

  • 媒体
    By 霍利尔

    英国中学科普读本

  • Twentieth Century Media
    Twentieth Century Media
    By Steve Parker

    This U.S. edition © 2002 by Gareth Stevens , Inc. Additional end matter © 2002 by Gareth Stevens , Inc. Designer : Rob Shone Editor : James Pickering Picture Research : Carrie Haines Gareth Stevens Editor : Dorothy L. Gibbs INDUSTRI NG ...

  • Mass Media Law
    By Don R. Pember

    Mass Media Law

  • Perspectives: ethics, issues and controversies in mass media
    Perspectives: ethics, issues and controversies in mass media
    By Arant

    Williams says then - editor Shelby Coffey III , who left the paper two weeks after Willes stepped in as publisher , expressed concern about church - state separation to her early in the process . " Shelby pulled me aside and said ...

  • Media and Democracy
    Media and Democracy
    By Nirmala Rao Khandpekar

    CONTENTS: Media's Mandate in a Democracy; Building Our Media: Community Broadcasting, Social Movements & Media Democratization; Democracy, Development, Peace & Communication: An Overview of their Roles & Interaction; Structural & Social ...

  • Media Ethics - Global Dimensions
    By Nirmala Rao Khadpekar

    In this book the boundary of our enquiry is print medium, and in that news presentation,

  • Readings in Mass Communication: Concepts and Issues in the Mass Media
    Readings in Mass Communication: Concepts and Issues in the Mass Media
    By Michael C. Emery, Ted Curtis Smythe

    ... 281 Mary Tyler Moore Show , 134 M * A * S * H , 238 Massachusetts Cable Commission , 258 Massachusetts Consumer ... 458 Laos , 360 Larson , Arthur , 380 Lasky , Victor , 85 , 382 Last American Hero , The , 239 Last Tango in Paris ...

  • Reaching Audiences: A Guide to Media Writing
    Reaching Audiences: A Guide to Media Writing
    By Jan Johnson Yopp, Katherine C. McAdams

    of Maryland , especially Professor James Plumb , Professor Maureen Beasley , Professor Carl Sessions Stepp , and students Erik Bucy , Andrea Hoffman , and Encarnita Pyle . We also thank Beth Haller at Towson University of the University ...

  • Media Literacy is Elementary: Teaching Youth to Critically Read and Create Media
    Media Literacy is Elementary: Teaching Youth to Critically Read and Create Media
    By Jeff Share

    Patricia Hill Collins ( 2000 ) asserts , “ an increasingly important dimension of why hegemonic ideologies concerning race , class , gender , sexuality , and nation remain so deeply entrenched lies , in part , in the growing ...