With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner’s Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter’s meteoric rise to the presidency. She contends that Carter’s underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter’s miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.
At the height of World War I, in the winter of 1917--1918, one of the Progressive era's most successful muckracking journalists, Ray Stannard Baker (1870--1946), set out on a special mission to Europe on behalf of the Wilson administration.
New York: Farrar, Straus and Giroux, 1983. “Camp David 25th Anniversary Forum.” Washington, DC: Carter Center and Woodrow Wilson International Center for Scholars, September 17, 2003. Carter, Jimmy. The Blood of Abraham: Insights into ...
... Jimmy Carter and the Birth of the Marathon Media Campaign, 73– 74, 42–43. 7. Roesner, Carter and Birth of Marathon Media, 51; Jules Witcover, Marathon: The Pursuit of the Presidency, 1972–1976, 212–14; Rosalynn Carter, First Lady from ...
In The Manship School, Ronald Garay, a longtime faculty member and former associate dean, traces not only the story of the Manship School but its role in the evolution of media education in general.
Tom Bradley, the city's first black city council member, had lost his race for the office four years earlier, even though opinion polls predicted he would win. Political scientists interpreted the results as suggesting white voters ...
... Jimmy Carter and the Birth of the Marathon Media Campaign , 201-203 . Michael Socolow , " The Media Must Make It Easier to Track Presi- dent Trump's Covid - 19 Failures , " Washington Post , April 20 , 2020 , https : // www ...
This edited volume takes a fresh look at this daring African-American woman who tirelessly advocated for the rights of women, minorities, and members of the working class.
... American game” have shaped my family and myself.6 Ultimately, this is the story of two of the Dead Ball Era's greatest heroes, the storytellers that helped make them, and the implications that their tales had for American culture.
At the end of this book, readers will walk away with more than mere predictions. They will have learned a new approach to thinking about many age-old concerns in public and private life, and will have a myriad of fun facts to share.
These businesses are popular with amateur photographers who started with smartphones and who can simply edit an image and upload it to the site. Microstock agencies sort of follow a model established by Amazon for attracting customers ...