Further Reading Kim Erwin. “Consumer Insight Maps: The Map as Story Platform in the Design Process,” Parsons Journal for Information Mapping (Winter 2011) of geographic maps, called consumer insight maps. This framework helps.
"No more information dumps!
I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth." --Stephen C. Lundin, coauthor, FISH! "This is a book that everyone should read.
A practical guide to impact mapping, a simple yet incredibly effective method for collaborative strategic planning that helps organizations make an impact with software.
This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.
Describes the discovery and exploration of North America, focusing on the detailed maps created and used during this time.
After learning about maps in school, Lisa maps all the favorite places of her dog Penny.
Mappings explores what mapping has meant in the past and how its meanings have altered.
In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together.
This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.