Uplift: The Bra in America

Uplift: The Bra in America
ISBN-10
0812218353
ISBN-13
9780812218350
Series
Uplift
Category
Business & Economics
Pages
243
Language
English
Published
2002-10-22
Publisher
University of Pennsylvania Press
Authors
Jane Farrell-Beck, Colleen Gau

Description

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

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