Brain Culture: Neuroscience and Popular Media

Brain Culture: Neuroscience and Popular Media
ISBN-10
0813550122
ISBN-13
9780813550121
Category
Mass media
Pages
199
Language
English
Published
2011
Publisher
Rutgers University Press
Author
Davi Johnson Thornton

Description

Brain Culture investigates the American obsession with the health of the brain. Davi Johnson Thornton looks at familiar messages, tracing how brain science and colorful brain images produced by scientific technologies are taken up and distributed in popular media. She tracks the message that, "you are your brain" across multiple contemporary contexts, analyzing its influence on child development, family life, education, and public policy. Our fixation on the brain is not simply a reaction to scientific progress, but a cultural phenomenon tied to values of individualism and limitless achievement.

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