Word of Mouth focuses on the two most prominent women in British modernism, Virginia Woolf and Katherine Mansfield. Both wrote with an extraordinary and sometimes celebratory self-consciousness about their status as "women writers." At odds with their explicit privileging of female difference, however, are patterns of imagery that demonstrate self-revulsion and self-hatred, the woman writer's rejection of herself. Patricia Moran points out that strategies of resistance and challenge are also strategies of repudiation and revulsion directed at female embodiment. Word of Mouth reevaluates Mansfield and Woolf, focusing on the figures of the anorexic and the hysteric and on the extensive imagery of eating, feeding, starvation, suffocation, flesh, and longing that permeates both fictional and nonfictional texts; it locates this writing within the overlapping frames of psychoanalytic theory, studies of women and eating disorders, and feminist work on women's anxiety of authorship.
Adam McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he’s sharing the secrets of his success with direct sellers outside of ...
And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking ...
Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson.
How to harness the awesome power of "word of mouth."
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing ...
In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.
This is a bilingual collection of various Spanish and Latin American poets.