Marketing Straight to the Heart
- ISBN-10
- 0814403557
- ISBN-13
- 9780814403556
- Category
- Business & Economics
- Pages
- 210
- Language
- English
- Published
- 1997
- Publisher
- Amacom Books
- Author
- Barry Feig
Description
An intriguing look at the entire marketing process, in which readers learn how to build emotion into every phase of the marketing plan - from product development to positioning to packaging to advertising. The text introduces the author's successful technique, called share-of-heart marketing.
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