For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
If you are a new salesperson at a local TV station or your are thinking about trying to get a job at a TV station as a local seller, this e-book can really help you understand the job.
According to Jim Robertson, vice president of Dix Communications, the main personal and professional qualities a station manager should possess are honesty and integrity. As Robertson says, “Everything else is mute without that to start ...
Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV. From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book ...
67 $ 1 SCENARIO In December 1999 , Marlene Hoffman filed million lawsuit against Dr. Pepper , which sponsored a college football halftime punt - catching promotion . Ms. Hoffman competed in the contest but didn't win .
Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.
In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are ...
Centered around Alison's Four Key Pillars of Sales methodology, this book enables you to understand customer behaviors, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.
This book helps you to find clients in your local area, not only those companies who have don't have a website, even companies who do have a website but it's not optimized to bring them public with better search engine naming list.
When I asked Patty what a good travel agent needed to do, she replied that a successful travel counselor first must be ... travel counselors ever had that kind of extensive product knowledge, but it was a key element to Patty's success.