Digital Engagement: Internet Marketing that Captures Customers and Builds Intense Brand Loyalty
- ISBN-10
- 0814410723
- ISBN-13
- 9780814410721
- Category
- Business & Economics
- Pages
- 244
- Language
- English
- Published
- 2009-01-01
- Publisher
- Amacom Books
- Authors
- Bob Heyman, Leland HARDEN
Description
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Two online marketing pioneers teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace.
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Other editions
-
- 2009-01-14
- 256 pages
- Paperback
- AMACOM Div American Mgmt Assn
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