American Entrepreneur: A History of Business in the United States

American Entrepreneur: A History of Business in the United States
ISBN-10
0814414125
ISBN-13
9780814414125
Series
American Entrepreneur
Category
Business & Economics
Pages
544
Language
English
Published
2009-09-23
Publisher
AMACOM
Authors
Larry Schweikart, Lynne Pierson Doti

Description

Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. American Entrepreneur vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day. You’ll learn about how Eli Whitney changed the shape of the American business landscape; how the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan; how Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace; and what Warren Buffett’s, Michael Milken’s, and even Martha Stewart’s experience in the “New Economy” was like in the 1990s--and how that economy continues today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and how they created the economy we enjoy today.

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