Real Influence: Persuade Without Pushing and Gain Without Giving in
- ISBN-10
- 081442015X
- ISBN-13
- 9780814420157
- Category
- Business & Economics
- Pages
- 258
- Language
- English
- Published
- 2013
- Publisher
- AMACOM Div American Mgmt Assn
- Authors
- Mark Goulston, John B. Ullmen
Description
The authors argue against the aggressive selling of ideas and instead emphasize listening, genuine engagement and commitment to a lasting business relationship in order to get someone to come around to one's way of thinking.
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Other editions
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- 2013-01-02
- 256 pages
- Ebook
- AMACOM
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