Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
- ISBN-10
- 0814420303
- ISBN-13
- 9780814420300
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2012
- Publisher
- Amacom Books
- Author
- Paul Smith
Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Get the book
Other editions
Similar books
-
Know Your Story and Lead with It: The Power of Narrative in Clergy Leadership
By Kelli Walker-Jones, Richard L. Hester, Center DirectorThe book is an account of their pilgrimage. As you read you will have a sense that this is your pilgrimage, and it will encourage you into narrative ventures of your own.
-
Ready to Lead: A Story for Leaders and Their Mentors
By Alan PriceWritten with the flair of a master storyteller, Alan Price’s Ready to Lead? tells the tale of Mark Gibson, a young executive who is searching for inspiration and leadership skills as he experiences the inevitable growing pains in his ...
-
Born to Lead: Unlock the Magnificence in Yourself and Others
By Bill LamondThrough examples, directed exercises, and guided practices, this book helps you: * Understand how behavior models affect your life ... and how it can be changed * Identify personal areas where you are thriving or merely surviving ... and ...
-
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.
By Brené BrownIt’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
-
Leading with Y.E.S.: A Practical Guide to Discovering and Living Your Extraordinary Story
By Maria Van HekkenDeclare Y.E.S. loud and clear to create new possibilities in your life and leadership.
-
The 10 Stories Great Leaders Tell
By Paul SmithThe 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.
-
John Lewis in the Lead: A Story of the Civil Rights Movement
By Kathleen Benson, James HaskinsThe son of an Alabama sharecropper, John Lewis experienced the injustice of segregation early in life. Inspired to action by the words of Dr. Martin Luther King, Jr., Lewis joined...
-
The Duh! Book of Management and Supervision: Dispelling Common Leadership Myths
By Gerri King, Gerri King Ph DManagerial styles are influenced by habit, familiarity, and workplace culture.
-
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
By Paul SmithSit in a circle facing each other, and ask everyone to take turns sharing stories. For the most productive way to plan and conduct story circles, refer to Chapter 2 of David Hutchens's book Circle of the 9 Muses.4 Use the buddy system.
-
Holding Back The Tears
By Annie MitchellThis is true story about real people is set in Edinburgh City and Dundee, where a petite Scottish Lassie called Rosie Gilmour, mother to Finlay Sinclair, receives news of the death of her son - who tragically has taken his own life by ...